The REAL about Steph
Steph Yost, PCC, CPCC is a transformational Certified Professional Co-Active Coach, mentor and guide for women navigating the sacred pivotal moments in their lives and careers SINCE 2004 (back when coaching was mostly reserved for sports).
For over two decades, I’ve supported women in their pivotal moments —right around the time when:
the discontent gets louder,
the roles get heavier,
and the desire to get real becomes undeniable.
I began my career in corporate Human Resources- growing from manager to executive to board member, guiding organizational change in the Denver CO Metropolitan area.
PIVOT 01
But the real shift began after the home birth of my daughter - a decision I made after experiencing the lack of base level care during my pregnancy from traditional health care providers, turning up the heat on my own study of control, systems, and sovereignty (and how they don’t always get along).
For the next 4 years, I served as a Doula and Childbirth Instructor to women and their partners.
This work was powerful, but I knew there was more.
PIVOT 02
At 33, I experienced what I then called an early mid-life crisis, and it led me to a modern day vision quest where I met my first coach, and the coaching profession itself.
I knew instantly— this was the work I was meant to do.
After attending coaching school, certification (and later, Leadership) with The Co-active Training Institute, my early years as a coach naturally focused on coaching moms who felt burdened by societal’s definition of who and what they believed they needed to be as a mother.
“I held then (and still do), that it is dangerous to promote selfless devotion as a superior quality of any ‘good’ mother. She suffers this, as do the very children in her care if she is not aligned with her own needs while meeting theirs.”
I found natural alignment and purpose to support those women as they redefined the role of mother for themselves, celebrating their inevitable transformations as they integrated more of their REAL essence and feminine wildness into their new realities as a mom and community member.
I coached entrepreneurial moms individually and in groups for many years, as well as led several community-based initiatives to give back to the community to help families thrive - including the much celebrated Mother’s Day Re-Juice Festival.
Pivots 03, 04, and 05
I stepped deeper into my authority when I was asked to coach creatives, executives, and founders through international consulting work with companies such as Deloitte, Disney, and the London Olympics. I served startups through Techstars and led leadership cohorts for Hewlett-Packard and Asana— facilitating leaders to redefine success on their own terms.
pivot 06
My last in-house corporate gig was as the leadership coach for the transformational media company, Gaia, Inc. This is where my belief was tested and confirmed that when you shift one person, the whole system shifts.
“Shift one person and the whole system shifts.”
side pivots (Not for Profit)
Since 2004 I have co-founded nonprofits that are still active, such as, WiNGs, the Women’s Network Group to create local support for heart-led entrepreneurs. In 2020, I was honored to be invited to become a founding member of the organization Coaching for Everyone, a professional 501(c)(3) committed to expanding access to coaching for BIPOC individuals and communities. This is a movement close to my heart, especially in these times when authoritarianism tries to drown out the rich resource of our human diversity. Everyone deserves equal access to quality transformation and professions in transformation - should they want either.
No matter the scale or setting, my deepest devotion has always been my 1:1 private coaching practice. Championing brilliant, heart-centered leaders and creatives, entrepreneurial CEO’s, executives, parents and coaches who are navigating change has been a constant source of passion throughout all the iterations of my coaching career.
“Nothing of your inner world that seeks expression is ‘off-limits’ in our coaching. Often the most intimate aspects of our human lives-work, money, sexuality, forbidden emotions, rest, and relationships- is where some of our most potent transformation exists.”
pivot 09
As of 2025, I now integrate Human Design and Gene Keys design into almost all of my client engagements, while using the multi-dimensional framework of my 5 Pillar Transformation model, REAL by Design.
If you’re ready to live freely, happily, and powerfully in your own skin- I’m here.
As a 4/6, Emotional Generator, I am always listening to my network to evolve the next iteration of individual and group experiences, aligned with this REALVOLUTION programming, which takes place online or in person on Maui.
pivot 10 (where i have officially caught up to my long-standing dreams)
I live on the island of Maui, with my perfect-for-me husband (also a coach and trauma therapist), and our 115 lb house horse (dog). I long to one day update this to include my adult daughter (Manifestor Type) in the local mix, but for now, I get to taunt her with beach pics and the fruit that grows year round in our back yard.
That’s my REAL. What’s yours?
“I love the places in you that you don’t love- yet. I compassionately call bullsh*t on the things that no longer serve you. I partner with you until you can see, know, and FEEL the amazing being you truly are.”